Title: WooCommerce Analytics
Author: WooCommerce
Published: <strong>2025年1月16日</strong>
Last modified: 2026年5月25日

---

プラグインを検索

![](https://ps.w.org/woocommerce-analytics/assets/banner-772x250.png?rev=3234682)

![](https://ps.w.org/woocommerce-analytics/assets/icon-256x256.png?rev=3234682)

# WooCommerce Analytics

 作者: [WooCommerce](https://profiles.wordpress.org/woocommerce/)

[ダウンロード](https://downloads.wordpress.org/plugin/woocommerce-analytics.0.9.15.zip)

 * [詳細](https://ja.wordpress.org/plugins/woocommerce-analytics/#description)
 * [レビュー](https://ja.wordpress.org/plugins/woocommerce-analytics/#reviews)
 *  [インストール](https://ja.wordpress.org/plugins/woocommerce-analytics/#installation)
 * [開発](https://ja.wordpress.org/plugins/woocommerce-analytics/#developers)

 [サポート](https://wordpress.org/support/plugin/woocommerce-analytics/)

## 説明

### WOOCOMMERCE ANALYTICS – TAKE CONTROL OF YOUR SALES STRATEGY

**Note: This extension is currently in an early access (beta) stage, which means
we’re actively working to improve it based on your feedback. While we strive to 
provide a seamless experience, please note that some features may still be under
development, and occasional bugs may occur. This extension is designed for single-
currency stores only. Multi-currency functionality is not supported, which may result
in inaccurate analytics for stores operating in multiple currencies. Your input 
is invaluable in helping us enhance the product, so please don’t hesitate to share
your feedback or report any issues.**

WooCommerce Analytics provides merchants with powerful order attribution data, helping
identify which channels, sources, devices, and campaigns are driving sales. With
advanced insights into customer behavior and marketing effectiveness, WooCommerce
Analytics is designed to support data-driven decisions, whether you’re managing 
a new store or an extensive product catalog.

#### Key Features

 * **Orders by Channel**: Discover which marketing channels generate the most sales.
 * **Orders by Source**: Identify top sources within each channel.
 * **Orders by Device**: Track whether customers are shopping via mobile, desktop,
   or tablet.
 * **Orders by Campaign**: Measure campaign performance and optimize accordingly.
 * **Orders by Channel & Source**: Access combined views for deeper attribution 
   insights.

_Additional premium features and customization options are in development to offer
merchants even greater insights and flexibility._

#### Merchant Benefits

 * **Optimize Marketing Spend**: Focus budgets on high-ROI channels and sources.
 * **Improve Customer Targeting**: Refine marketing strategies based on detailed
   customer behavior insights.
 * **Enhance the Shopping Experience**: Improve user experience on top-performing
   devices and channels.
 * **Data-Driven Decisions**: Make sales and marketing decisions with the support
   of real-time data.

#### Detailed Comparisons and Insights

Filter your order attribution data across essential metrics like gross sales, net
sales, refunds, number of orders, coupon usage, shipping costs, and customer demographics.
Flexible timeframes allow merchants to analyze trends over promotional periods, 
holidays, or other significant times, supporting ongoing optimization.

### Privacy Policy

WooCommerce Analytics takes privacy seriously and adheres to data protection standards.
Learn more about the types of data collected, how it is securely stored, and how
it is used: [WooCommerce Analytics data syncing](https://woocommerce.com/woocommerce-analytics-data-syncing/).

### Support

Get support, documentation, and submit feature requests directly through our support
channels.

If you encounter issues or have feedback for this beta release, please also let 
us know via our support channels.

### Categories

 * Business Insights
 * Marketing
 * Reporting and Analytics
 * Store Management
 * WooCommerce Extensions

### Developed by

WooCommerce

## スクリーンショット

 * [[
 * Orders by Channel – Visualize which channels contribute most to your store’s 
   sales.
 * [[
 * Orders by Source – Identify the top sources within channels contributing to sales.
 * [[
 * Orders by Campaign – Evaluate which marketing campaigns are the most effective
   in driving sales.
 * [[
 * Orders by Device – View customer preferences across devices for a better shopping
   experience.
 * [[
 * Orders by Channel & Source – Combine channel and source data for a more detailed
   view of your order attribution (e.g., see Paid Ads broken down by Google vs. 
   Facebook vs. Instagram ads).

## インストール

#### Minimum Requirements

 * WordPress 6.5 or greater
 * WooCommerce 9.0 or greater
 * PHP version 7.4 or greater

#### Automated Installation

 1. Go to the Plugins screen in your WordPress admin and click “Add New.”
 2. Search for “WooCommerce Analytics” and install it.
 3. Activate the plugin, then enable Order Attribution in WooCommerce Core to start
    gathering data insights.

#### Manual Installation

 1. Download the WooCommerce Analytics plugin from the repository.
 2. Upload the files to the `/wp-content/plugins/woocommerce-analytics/` directory,
    or install the .zip file via the Plugins screen in your WordPress admin.
 3. Activate the plugin and follow the on-screen instructions to sync your data.

## FAQ

### Will additional features be available in the future?

Yes! We’re continually working to expand WooCommerce Analytics with more powerful
tools to support your store’s growth. Planned enhancements may include expanded 
attribution metrics, custom reports, and advanced filtering options.

_Note: Future feature updates may include premium options and a metered or quota-
based payment model for larger stores needing additional insights._

### What is an order attribution report, and how can it help my business?

An order attribution report tracks where your sales are originating. By monitoring
performance across channels, sources, devices, and campaigns, the reports reveal
which strategies work best, enabling you to allocate your marketing budget effectively
and increase ROI.

### How frequently is the data in the report updated?

Order data updates continuously as new orders are processed. Each time a new order
is recorded, the report refreshes to provide the latest snapshot of your store’s
performance.

### How can I use these insights to improve my marketing strategy?

By identifying top-performing channels and sources, you can allocate your marketing
budget more effectively, focus on high-performing segments, and test changes in 
underperforming channels to enhance campaign performance.

## 評価

![](https://secure.gravatar.com/avatar/b80206e2737814d41d0e6286da355822e1c1324a057ba750de6b8bc876776bc9?
s=60&d=retro&r=g)

### 󠀁[Great plugin with potential](https://wordpress.org/support/topic/great-plugin-with-potential-3/)󠁿

 [benoitfouc](https://profiles.wordpress.org/benoitfouc/) 2025年10月28日 1 reply

I’ve been using WooCommerce Analytics since its first release—before Order Attribution—
and I’m very happy to use it every day. To make it more complete and powerful, I
think it’s missing a few key metrics: Comparative data for new vs. returning customers.
It’s important to understand how these cohorts behave. For example, compare average
order value between new and returning customers, or compare total spend by new customers
vs. returning customers over a selected date range. Demographic data (country, language,
age, gender, etc.). Visitors / sessions / page views. This is the most important
missing data in WooCommerce Analytics: knowing how many people come to the site,
which channels they come from, and which pages they visit. If the team would like
to discuss these suggestions, please let me know.

![](https://secure.gravatar.com/avatar/9c9cfd7c1d8a36d48e44e26285afae83616a05b38537bfdeb92b151d6a6df8c9?
s=60&d=retro&r=g)

### 󠀁[Its okay but…](https://wordpress.org/support/topic/its-okay-but/)󠁿

 [Josh S](https://profiles.wordpress.org/spasso888/) 2025年10月18日 1 reply

I would like to see more from this.. as an international website I would like to
see more on the country and states / provinces for this, even cities.

![](https://secure.gravatar.com/avatar/ee421d3fd85b44d745307f4aba5cdfac6c8b05237fbfe7d443b9827d164ba234?
s=60&d=retro&r=g)

### 󠀁[works fine](https://wordpress.org/support/topic/works-fine-1614/)󠁿

 [Eduard Doloc](https://profiles.wordpress.org/rwky/) 2025年3月11日 1 reply

been using it for a few months on multiple projects, for now it does it’s job pretty
well! Would like to see more and more options and combinations in the future!

 [ 3件のレビューをすべて表示 ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/)

## 貢献者と開発者

WooCommerce Analytics はオープンソースソフトウェアです。以下の人々がこのプラグイン
に貢献しています。

貢献者

 *   [ WooCommerce ](https://profiles.wordpress.org/woocommerce/)

“WooCommerce Analytics” は5ロケールに翻訳されています。 [翻訳者](https://translate.wordpress.org/projects/wp-plugins/woocommerce-analytics/contributors)
のみなさん、翻訳へのご協力ありがとうございます。

[“WooCommerce Analytics” をあなたの言語に翻訳しましょう。](https://translate.wordpress.org/projects/wp-plugins/woocommerce-analytics)

### 開発に興味がありますか ?

[コードを閲覧](https://plugins.trac.wordpress.org/browser/woocommerce-analytics/)
するか、[SVN リポジトリ](https://plugins.svn.wordpress.org/woocommerce-analytics/)
をチェックするか、[開発ログ](https://plugins.trac.wordpress.org/log/woocommerce-analytics/)
を [RSS](https://plugins.trac.wordpress.org/log/woocommerce-analytics/?limit=100&mode=stop_on_copy&format=rss)
で購読してみてください。

## 変更履歴

#### 0.9.15 – 2026-05-25

 * Tweak – Add “Woo Analytics” to readme tags to improve plugin directory search
   discoverability.
 * Tweak – WC 10.8 compatibility.

#### 0.9.14 – 2026-04-20

 * Tweak – WC 10.7 compatibility.
 * Tweak – WP 7.0 compatibility.

#### 0.9.13 – 2026-03-11

 * Tweak – WC 10.6 compatibility.
 * Tweak – WP 7.0 compatibility.

#### 0.9.12 – 2025-10-08

 * Dev – Add JSON_HEX_TAG to wp_json_encode.
 * Tweak – WC 10.3 compatibility.
 * Update – Updated permissions of **Order Attribution** page to allow shop managers
   to see reports also.

#### 0.9.11 – 2025-05-20

 * Tweak – WC 9.9 compatibility.
 * Tweak – WP 6.8 compatibility.
 * Update – Change hook to register plugin.
 * Update – Use WC_Email instead of MerchantEmailNotifications.

#### 0.9.10 – 2025-05-20

 * Tweak – WC 9.9 compatibility.
 * Tweak – WP 6.8 compatibility.

#### 0.9.9 – 2025-03-18

 * Tweak – Bump minimum WC to 9.5.
 * Tweak – Update beta notice text.
 * Tweak – WC 9.8 compatibility.
 * Update – Better trigger for order attribution report ready email.

#### 0.9.8 – 2025-02-26

 * Fix – Catch division by zero.
 * Update – Ensure single report ready email is sent.

#### 0.9.7 – 2025-02-11

 * Tweak – WC 9.7 compatibility.

#### 0.9.6 – 2025-01-24

 * Doc – Update readme.txt.

#### 0.9.5 – 2025-01-20

 * Tweak – View details link points to WordPress.org Plugin Directory page.

#### 0.9.4 – 2025-01-20

 * Tweak – WC 9.6 compatibility.

#### 0.9.3 – 2025-01-14

 * Tweak – Fix redirection on plugin activation.
 * Tweak – Increase activation transient expiry.
 * Update – Remove user connection step from onboarding.

#### 0.9.2 – 2024-12-19

 * Initial beta release of WooCommerce Analytics.
 * Includes reports for order attribution by channel, source, device, campaign, 
   and combined channel and source.
 * Customizable timeframe analysis and detailed comparisons across key metrics.

## メタ

 *  バージョン **0.9.15**
 *  最終更新日 **1週間前**
 *  有効インストール数 **20,000+**
 *  WordPress バージョン ** 6.5またはそれ以降 **
 *  検証済み最新バージョン: **7.0**
 *  PHP バージョン ** 7.4またはそれ以降 **
 *  言語
 * [English (US)](https://wordpress.org/plugins/woocommerce-analytics/)、[Persian](https://fa.wordpress.org/plugins/woocommerce-analytics/)、
   [Polish](https://pl.wordpress.org/plugins/woocommerce-analytics/)、[Romanian](https://ro.wordpress.org/plugins/woocommerce-analytics/)、
   [Spanish (Chile)](https://cl.wordpress.org/plugins/woocommerce-analytics/)、[Spanish (Spain)](https://es.wordpress.org/plugins/woocommerce-analytics/).
 *  [プラグインを翻訳](https://translate.wordpress.org/projects/wp-plugins/woocommerce-analytics)
 * タグ
 * [analytics](https://ja.wordpress.org/plugins/tags/analytics/)[marketing](https://ja.wordpress.org/plugins/tags/marketing/)
   [order attribution](https://ja.wordpress.org/plugins/tags/order-attribution/)
   [woocommerce](https://ja.wordpress.org/plugins/tags/woocommerce/)
 *  [詳細を表示](https://ja.wordpress.org/plugins/woocommerce-analytics/advanced/)

## 評価

 5つ星中5つ星

 *  [  3 5-星レビュー     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=5)
 *  [  0 4-星レビュー     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=4)
 *  [  0 3-星レビュー     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=3)
 *  [  0 2-星レビュー     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=2)
 *  [  0 1-星レビュー     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/#new-post)

[すべてのレビューを見る](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/)

## 貢献者

 *   [ WooCommerce ](https://profiles.wordpress.org/woocommerce/)

## サポート

意見や質問がありますか ?

 [サポートフォーラムを表示](https://wordpress.org/support/plugin/woocommerce-analytics/)