Site Kit by Google


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit は、さまざまな Google 製品の主要な指標と解析を提供します:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: ユーザーがサイトを訪問・閲覧する方法を調べ、CVの確認もできます。
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • タグマネージャー: Site Kit でタグマネージャーを簡単にセットアップします。コードの編集は不要です。タグマネージャーでタグを管理できるようになります。
  • Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.


Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use [Site Kit with a staging environment] (

WordPress 内からのインストール

  1. Visit Plugins > Add New.
  2. Site Kit by Google を検索します。
  3. Site Kit by Googleをインストールし、有効化します。
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.


  1. google-site-kit フォルダのすべてを /wp-content/plugins/ ディレクトリにアップロードします。
  2. プラグインにアクセス
  3. Site Kit by Googleプラグインの有効化
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.


  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.


For more information, visit the official Site Kit website.


First, check our troubleshooting guide. If you’re still experiencing issues, use the support forums. If you have a technical issue with the plugin where you already have more insight on how to fix it, you can also open an issue on GitHub instead.

Site Kit は無料ですか?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.


We’re happy to hear that and you can continue using it if it meets your needs. You can also install Site Kit alongside to gain access to other insights and integrations.

Will Google offer more tools through Site Kit?


How can I contribute to the plugin?

プラグインの改善、バグ報告は、GitHubリポジトリまでお寄せください。プラグインを翻訳する場合は、翻訳ガイドラインに従ってください。翻訳・翻訳の改善にご協力頂ける場合は からお願いします。


I uninstalled it, it never worked properly for me ( always missing some tiles, as well as needed to re-authenticate like everytime), Did not find it useful, and I still prefer to go see my indivudual dashboard on GMT, Search Console, Analytics and AdSense. I don't really understand the purpose of the plugin, as it does not make life simpler
I just used MU plugin to disable all plugins and enable site kit only. Without any plugins, the whole wp site takes 40 ms (measured by Nginx's $request_time of php processing). After I add site kit, the number increased to 52ms (a 12ms increase, 1/4 of the WordPress loading). With all other plugins used, it can be easily increased to 200 ms with network round trip which can be very slow interpreted by users. The site kit team clearly does not take performance into account, while performance is a must-have for all websites and Google itself penalize slow websites.
Site Kit affiche une page blanche après mise à jour.... J'ai l'impression que ce n'est pas la première fois que ce plugin montre ce genre de comportement... Dommage...
Missing many key features. Cannot set User ID tracking. Cannot include custom tags. Cannot exclude from particular pages. No ability to use any of Googles custom analytics functionality hooks.
It works, BUT If you need to set up Google Tag Manager, you HAVE TO install Google analytics first. If you have Google analytics also set up in GTM, there is a double implementation of the measure code and the Google Tag Assistant extension tells you: Same web property ID is tracked twice. If I have delete the Google analytics Tage, there is another error message there: No Google Analytics HTTP responses because opted out code detected. Please update the application, and it will be fine!


Site Kit by Google はオープンソースソフトウェアです。以下の人々がこのプラグインに貢献しています。


“Site Kit by Google” は12ロケールに翻訳されています。 翻訳者のみなさん、翻訳へのご協力ありがとうございます。

“Site Kit by Google” をあなたの言語に翻訳しましょう。

開発に興味がありますか ?

コードを閲覧するか、SVN リポジトリをチェックするか、開発ログRSS で購読してみてください。


For the plugin’s changelog, please see the Releases page on GitHub.