Yoast SEO

説明

Yoast SEO: ナンバー1 WordPress SEO プラグイン

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast のミッションは SEO for Everyone (すべての人の SEO) です。わたしたちのプラグインユーザーは街角のパン屋さんから地球で最も人気のあるサイトまで多岐にわたります。

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

WordPress の SEO はお任せください

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • 検索結果においてブランディングの改善と一貫したスニペットを提供する、タイトルとメタディスクリプションのテンプレート。
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

Yoast SEO でキラーコンテンツを執筆

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian and Turkish.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [プレミアム] テキストが重点を置いている内容を表示するインサイトツール。これで、記事に沿ったキーフレーズを心がけられます。
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] 自動内部リンク提案: あなたの投稿リンクを自動提案し、投稿記事に挿入します。
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!

サイトをパーフェクトな状態に維持

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] FacebookやTwitterなど、ソーシャルサイトネットワーク内のページ共有方法を管理するソーシャルプレビューを表示できます。

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

スクリーンショット

  • Yoast SEO プラグインにはメタボックスが用意されています。これは投稿ページ、固定ページやカスタム投稿タイプの編集で確認できます。
  • SEO 分析機能の例。
  • 可読性分析機能の例。
  • サイト全体のSEOに関する問題と可能な修正についての概要。
  • 使用したい機能の選択
  • All In One SEO pack、HeadSpace2 SEO、wpSEO.de など、他の SEO プラグインから簡単に SEO データを簡単にインポートすることができます。

インストール

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

Yoast SEO を WordPress 内からインストール

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. ‘Yoast SEO’ 内を検索:
  3. プラグインのページから Yoast SEO を有効にします。
  4. 以下の「有効化後」に進みます。

Yoast SEO を手動でインストール

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. WordPress の「プラグイン」メニューから Yoast SEO プラグインを有効化してください。
  3. 以下の「有効化後」に進みます。

有効化の後

  1. Yoast SEO 設定ウィザード (の開始通知) が表示されるはずです。
  2. 設定ウィザードを実行して、サイトのプラグインを設定します。
  3. 以上です !

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

間違ったディスクリプションの問題を解決する方法については、こちらをご覧ください

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

サポートを受ける方法について詳しく読む

I have a different question than listed here

Your question has most likely been answered on our help center: yoast.com/help/.

評価

2021年3月7日
I am new to WordPress and of course to SEO. I created (partially with help of a professional, to get started) a small simple coaching site using a BeTheme theme (coaching2). The professional that created the basic site for me also installed Yoast-SEO, and I am fine with this: it does have many useful features! It is a pity, however, that Yoast-SEO does not "see" the texts inside the "wraps" of the Muffin Builder, which is the page builder of the theme. Even the links inside the "wraps" are not "seen" and counted. At this point I only have red bullets everywhere (this was confirmed by the support; by the way the support is very responsive and helpful). Another aspect that I would like to see improved is the ability to work with other languages of the text to be examined (in my case Italian).
2021年3月4日
I do not recommend this plugin. It may be good for archivists, but definitely not for e-commerce. It adds the word archives to all product categories. I changed it manually, but nothing changes in the SERP.
2021年3月4日
Yoast SEO Widely used for search engine optimisation(seo). I had used it in one of my website. it's support many things like multi-language, internal-link-blocking as well as SEO analysis. overall good plugin SEO and east to integrate.
27,309件のレビューをすべて表示

貢献者と開発者

Yoast SEO はオープンソースソフトウェアです。以下の人々がこのプラグインに貢献しています。

貢献者

“Yoast SEO” は50ロケールに翻訳されています。 翻訳者のみなさん、翻訳へのご協力ありがとうございます。

“Yoast SEO” をあなたの言語に翻訳しましょう。

開発に興味がありますか ?

コードを閲覧するか、SVN リポジトリをチェックするか、開発ログRSS で購読してみてください。

変更履歴

15.9.1

Release Date: March 4th, 2021

Welcome to Yoast SEO 15.9.1! This release contains an improvement for the FAQ block schema output, and makes sure the plugin is compatible with WordPress Core’s auto-update feature and robots changes. Read more about those changes in our post about Yoast SEO 15.9.1 and WordPress 5.7!

改善点:

  • Removes mainEntityOfPage from our FAQ Schema block output and moves it to mainEntity on the WebPage output, fixing a Google parse issue with those FAQ blocks.
  • Performance enhancements in the post indexable builder by skipping link creation on drafts.

バグ修正:

  • Fixes a bug where indexable creation caused compatibility problems with code that would hook in to new post creation.

その他:

  • Adds a notification to prompt users to enable auto-updates for Yoast SEO, in case they also have auto-updates for WordPress Core enabled.
  • Ensures compatibility with WordPress Core’s robots meta tag by hooking into the wp_robots filter and using our settings there.
  • Enables/disables auto-updates for the Yoast Woocommerce, News, Video and Local SEO plugins when auto-updates for Yoast SEO are enabled/disabled.

15.9

Release Date: February 23rd, 2021

Yoast SEO 15.9 is out! This release comes with performance improvements and general enhancements. Happy updating and thanks for using Yoast SEO! Read more about what’s new in Yoast SEO 15.9 in our release post!

改善点:

  • Adds a preview of the chosen image for the organization and person image, social images, Facebook front page image and Facebook default image.
  • Improves interoperability and consistency in database queries.
  • Improves the performance by preventing database queries for the homepage indexable.

バグ修正:

  • Fixes a bug where the disabled style of the switch toggles didn’t look right.

15.8

Release Date: February 10th, 2021

Say hi to Yoast SEO 15.8! This release comes with a brand-new breadcrumbs block for the block editor. Try it out and guide your users – and Google! Read more about what’s new in Yoast SEO 15.8 in our release post!

改善点:

  • Adds a breadcrumbs block, allowing users to add breadcrumbs to a page or post using the block editor, or to a widget area using the Gutenberg plugin.
  • Changes the default setting to enable breadcrumbs for the theme to true. This means themes that declare theme support for this feature automatically output Yoast breadcrumbs on every page. Existing installs will not be impacted by this change.
  • Breadcrumbs settings can now always be edited, regardless of if the breadcrumbs are enabled for the theme.
  • Like the block, the breadcrumbs shortcode is now always rendered, regardless of if the breadcrumbs are enabled for the theme.
  • Improves the loading time of the posts overview page in the WordPress backend. Props to Rahe.
  • Makes sure the breadcrumbs schema is always present, except on 404 pages.

バグ修正:

  • Fixes a bug where the target indexable for relative links was not properly detected.
  • Fixes a bug where scheme-relative links were not parsed correctly.
  • Fixes a bug where paginated WooCommerce shop pages did not have the right canonical.
  • Fixes a bug where custom capabilities could malfunction due to a race condition. Props to Jerome Charaoui.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.