Yoast SEO


WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 2008 (updated every few months) and it’s still true today, but that doesn’t mean you can’t improve it further! This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all needed aspects. While this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

   Yoastチームは、WordPress.orgフォーラムでYoast SEOプラグインを積極的にサポートしているわけではありません。 Premium Yoast SEO Plugin を購入したユーザーのみ、1対1のメールサポートを利用できます。

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. These of course come with support too.

Yoast SEO のバグレポートは、 GitHub で歓迎します。 GitHub はサポートフォーラムではありません 、そしてバグとして適格ではない問題は閉じられます。

Write better content with Yoast SEO

Using the snippet preview, you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short, and whether your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through rate for organic search results.


The Yoast SEO plugins ページ分析 functionality checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. etc.

The plugin alsgruo allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

Combined, this plugin makes sure that your content is the type of content search engines will love!

Technical WordPress Search Engine Optimization

While out of the box WordPress is pretty good for SEO, it needs some tweaks here and there. This Yoast SEO plugin guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements that Google and other search engines like so much:

メタ & リンク要素

With the Yoast SEO plugin you can control which pages Google shows in its search results and which pages it doesn’t show. By default, it will tell search engines to index all of your pages, including category and tag archives, but to only show the first pages in the search results. It’s not very useful for a user to end up on the third page of your “personal” category, right?

WordPress itself only shows canonical link elements on single pages, but Yoast SEO makes it output canonical link elements everywhere. Google has recently announced they would also use rel="next" and rel="prev" link elements in the head section of your paginated archives. This plugin adds those automatically. See this post for more info.

XML サイトマップ

The Yoast SEO plugin has the most advanced XML Sitemaps functionality in any WordPress plugin. Once you check the box, it automatically creates XML sitemaps and notifies Google & Bing of the sitemaps’ existence. These XML sitemaps include the images in your posts & pages too, so that your images may be found better in the search engines too.

これらの XML サイトマップは、1,000個の投稿ごとにサブサイトマップにリンクする1つのインデックスサイトマップを使用して、作成方法によって大きなサイトでも機能します。 また、カスタムの投稿タイプやカスタム分類を自動的に処理する一方、XML サイトマップから削除することもできます。

Because of using XSL stylesheets for these XML Sitemaps, the XML sitemaps are easily readable for the human eye too, so you can spot things that shouldn’t be in there.

RSS の最適化

Are you being outranked by scrapers? Instead of cursing at them, use them to your advantage! By automatically adding a link to your RSS feed pointing back to the original article, you’re telling the search engine where they should be looking for the original. This way, the Yoast SEO plugin increases your own chance of ranking for your chosen keywords and gets rid of scrapers in one go!


あなたのテーマが互換性があり、例えば Genesis や WooThemes に基づくテーマがよくある場合は、組み込みのパンくずリスト機能を使用できます。 これにより、ユーザーと検索エンジンの両方に最適な簡単なナビゲーションを作成することができ、サイトの構造を理解する上で検索エンジンをサポートします。


Edit your .htaccess and robots.txt file

Using the built-in file editor, you can edit your WordPress blog’s .htaccess and robots.txt file, giving you direct access to the two most powerful files, from an SEO perspective, in your WordPress install.


SEO とソーシャルメディアは大きく絡み合っています。 そのため、このプラグインには Facebook の OpenGraph の実装も付属しており、まもなく Google+ の共有タグもサポートされます。


Yoast SEO プラグインは、他のものとは異なり、完全にマルチサイト対応です。 XMLサイトマップはすべての設定で正常に機能し、ネットワーク設定では、あるブログから別のブログに設定をコピーするか、特定のブログの設定をデフォルトにすることができます。

インポート & エクスポート 機能

複数のブログをお持ちの場合、プラグインをすべて設定するのは大変な作業のようです。 あなたができることはシンプルです: 一度プラグインをセットアップします。 設定をエクスポートし、他のすべてのサイトにインポートするだけです。簡単です !

Import functionality for other WordPress SEO plugins

このプラグインを使用する前に All In One SEO Pack または HeadSpace2 を使用したことがある場合は、古いタイトルと説明をすべてインポートすることができます。 組み込みのインポート機能を使用すると簡単に実行できます。 また、Robots Meta やRSS footer のような古い Yoast プラグインのインポート機能もあります。

Should you have a need to import from another SEO plugin to Yoast SEO, or from a theme like Genesis or Thesis, you can use the SEO Data Transporter plugin, which will easily convert your SEO meta data from and to a whole set of plugins like Platinum SEO, SEO Ultimate, Greg’s High Performance SEO, and themes like Headway, Hybrid, WooFramework, Catalyst etc.

他の SEO プラグインから Yoast SEO への移行についてまだ質問がある場合は、この移行ガイドをお読みください。

Yoast SEO Plugin in your Language!

現在、Yoast SEO を24言語で翻訳する巨大な翻訳プロジェクトが進行中です。 これまでのところ、フランス語とオランダ語の翻訳は完了しましたが、まだ他の多くの言語で助けが必要です。翻訳にはtranslate.yoast.com に参加してください。

News SEO

Googleニュースサイトマップが必要な場合は、プレミアムニュースSEOモジュールも確認してください。 これは、Yoast SEOと緊密に統合され、ニュースサイトマップと完全な検索エンジン最適化の総合力を提供します。



From within WordPress

  1. Visit ‘Plugins > Add New’
  2. Search for ‘Yoast SEO’
  3. Activate Yoast SEO from your Plugins page.
  4. Go to “after activation” below.


  1. Upload the wordpress-seo folder to the /wp-content/plugins/ directory
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress
  3. Go to “after activation” below.

After activation

  1. You should see (a notice to start) the Yoast SEO configuration wizard.
  2. Go through the configuration wizard and set up the plugin for your site.
  3. You’re done!


  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • The fully configurable XML sitemap for Yoast SEO.
  • Easily import SEO data from other SEO plugins like All In One SEO pack, HeadSpace2 SEO and wpSEO.de.
  • Example of the SEO analysis functionality.
  • 可読性の分析機能の例。
  • The advanced section of the Yoast SEO meta box.


You’ll find answers to many of your questions on kb.yoast.com.


Using it from beginning

Great and the best SEO plugin for every webmaster using WordPress. I’m using it several years and didn’t have any problems with it.

Good SEO review tool

A very good tool for SEO reviews of the page. Gives detailed analysis of the webpage and suggests changes as appropriate. A nice way to improve SEO of a webpage.



“Yoast SEO” is open source software. The following people have contributed to this plugin.


“Yoast SEO” has been translated into these 16 locales: Bulgarian, Croatian, Danish, Catalan, Portuguese, Persian, Spanish, Italian, Swedish, Polish, Romanian, Chinese (Taiwan), English (UK), English (Canada), English (Australia), English (New Zealand). Thank you to the translators for their contributions.

Translate “Yoast SEO” into your language.

Interested in development?

Browse the code or subscribe to the development log by RSS.



Release date: February 28th, 2017

  • バグ修正:

    • Fixes a bug where a span tag wasn’t closed correctly, props lubobill1990.
    • Fixes a bug where there were deprecation warnings shown when an existing author was being updated.
    • Fixes a bug where the user received an ‘insufficient rights’ error when the advanced settings are disabled, but an advanced page is visited.
  • 改善点:

    • Moves the options to disable keyword and content analysis from the general tab to the features tab.
    • Improves styling of tables so they are viewable on mobile.
    • Changes the links into shortlinks for the extensions page, helpcenter, facebook settings and premium popup.


Release Date: February 14th, 2017

  • Bugfixes

    • Fixes the width of the readability column on post overview, props rikayla.
  • Enhancements

    • Improves feedback text for subheading too long assessment.

Earlier versions

過去のバージョンの変更履歴は changelog.txt ファイルを参照してください。